Growth for web and mobile apps
Product Manager @magmic focusing on customer acquisition, cross promotion and traffic monetizaiton.
Ottawa, On
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Product Manager
December 2012 - Present
Company
Mercury Grove
Role
Growth & Product Development
From
June 2011 - December 2012
Description
- Traffic Sourcing
- Onsite Conversion Optimization
- Channel management
- SEO, SEM
- Negotiating Content Partnerships
- Product Road Map
- "other startup stuff"
- Onsite Conversion Optimization
- Channel management
- SEO, SEM
- Negotiating Content Partnerships
- Product Road Map
- "other startup stuff"
Company
MandoMobile
Role
Founder
From
February 2011 - June 2012
Description
Mandomobile develops advanced web and mobile marketing strategies, group buying campaigns, Search Engine Optimization, and Web Design for local Halifax Businesses.
Company
ActionHero
Role
Marketing Director
From
July 2010 - June 2011
Description
Viapeak is a start-up company whose product (ActionHero) aids in the management of critical project decisions for medium to large sized companies.
Roles within this start up environment included software-as-a-service (SaaS) business model implementation, search engine marketing, on and off page search engine optimization, web site and web product design, product road map, graphics design, and the overall development and Implementation of go to market strategy through online advertising means.
Roles within this start up environment included software-as-a-service (SaaS) business model implementation, search engine marketing, on and off page search engine optimization, web site and web product design, product road map, graphics design, and the overall development and Implementation of go to market strategy through online advertising means.
Company
The Students Union (The U)
Role
Marketing and Advertising Coor
From
January 2010 - February 2010
Description
A collection of students coming together who's goal was to create an avenue for student support in the aftermath of the devastating earthquake that affected Port-au-Prince Haiti. Funds raised were donated to Partners in Health, Canadian Red Cross, and Doctor's Without Borders
- Designed and implemented/maintained the campaigns social media campaign attaining over 400 followers.
- Raised over $12,500 for Haiti Relief Efforts which was matched dollar for dollar by the Government of Canada.
- Designed and implemented/maintained the campaigns social media campaign attaining over 400 followers.
- Raised over $12,500 for Haiti Relief Efforts which was matched dollar for dollar by the Government of Canada.
Company
StFX Chapter – White Ribbon Campaign
Role
Marketing and One of Head Coor
From
September 2009 - December 2009
Description
Our campaign to raise awareness against women's violence spread across campus and in the local Antigonish area.
- Campus wide campaign
- Designed, and created logo, posters, and web promotion
- Campus wide campaign
- Designed, and created logo, posters, and web promotion
Company
Indian and Northern Affairs Canada G
Role
Administrative Officer
From
May 2009 - August 2009
Description
- Appointment creation for Chief Audit and Evaluation Executive of the Sector.
- Report finalizing for posting of Audit and Evaluation Projects and Studies to the
Government Website.
- Dealing with incoming inquiries by phone or mail pertaining to our sector.
-Posting relevant documentation to web based intranets for internal review
- Report finalizing for posting of Audit and Evaluation Projects and Studies to the
Government Website.
- Dealing with incoming inquiries by phone or mail pertaining to our sector.
-Posting relevant documentation to web based intranets for internal review
Company
Dobbin Housing Co-op
Role
Coordinator
From
May 2008 - September 2008
Description
- Coordination and financial organizing of the co-ops rent payments, government subsidies, bill payments, and accounting procedures.
Company
Department of National Defense
Role
Senior Staff Cadet
From
May 2006 - August 2006
Description
In charge of managing 23 junior staff in the sports and recreations department.
- Experience with French language teaching of sports and recreational activities of up to 50 Cadets.
- Involved evaluations and discipline of staff and supervision of lessons.
- Organized base wide sports competitions with 600 competing cadets.
- Experience with French language teaching of sports and recreational activities of up to 50 Cadets.
- Involved evaluations and discipline of staff and supervision of lessons.
- Organized base wide sports competitions with 600 competing cadets.
Company
Ottawa Sun
Role
Assistant in Marketing and Pro
From
February 2005 - June 2005
Description
- Advertisement bookings/creation and follow through.
- Answered customer questions in a professional manner.
- Contest organization and newspaper competitor projects.
- Answered customer questions in a professional manner.
- Contest organization and newspaper competitor projects.
2006 - 2010
University
St. Francis Xavier University
From
2006 - 2010
School
St. Pius X High School
From
2002 - 2006
School
St. Pius X High School
From
2002 - 2006
Mike pushes the boundary in online marketing. His knowledge of online marketing practices and gaming concepts is *sick*.
Scott Annan endorsed Mike for Web Marketing
Parallel Startup Founder